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In the world of marketing, businesses are constantly exploring new ways to engage an audience and make a lasting impression. One such method is utilizing QR codes on custom labeled bottles of water. The combination of convenience and interactivity makes this simple addition quite impactful, as it allows potential customers to access digital content with just a scan of their smartphone.

Customers can scan your QR code with their mobile phone cameras for immediate access to your promotions.

Incorporating a QR code on custom water bottle labels not only amplifies brand awareness, but also increases customer interaction. A well-designed label with an eye-catching QR code can lead to a wealth of information about an organization, events, or promotions. This approach in advertising proves cost-effective, as custom water bottle labels reach a wide audience due to their portability, and the digital nature of QR codes eliminates the need for printing additional promotional materials.

Creating a QR code for a custom water bottle label can be accomplished with ease through free to use platforms like The user-friendly interface allows businesses to choose their desired type of QR code, input the necessary information, and even customize the design with logos, colors, and branding elements. The result is a compelling marketing tool that blends both physical and digital realms.

Pro Tip: When saving the QR code file you created, make sure to save as either SVG, Ai, or EPS. Vector files are very important when we print your label. They help us insure your label prints clean and crisp.


QR Code and How It Is Used in Branding on Bottles

QR Code Basics

QR codes, or Quick Response codes, are two-dimensional barcodes that can store large amounts of data, such as URLs, text, and even images. They can be scanned with a smartphone or QR code reader, enabling users to quickly access the information stored within the code. In branding and marketing, QR codes are often used to connect customers with websites, social media channels, promotional offers, and more.

Relevance in Custom Labeled Bottled Water

QR codes can be an essential element in the branding strategy for custom labeled bottled water. By incorporating a QR code onto the bottle label, businesses can provide consumers with a seamless and interactive experience, setting themselves apart from competitors.

  • Consumer engagement: A QR code on a bottle label can lead customers to additional content, such as product information, promotional offers, and testimonials. This enhances the brand experience and keeps customers engaged, building brand loyalty.
  • Marketing insights: QR codes can offer valuable marketing data, allowing businesses to track user interactions and tailor their marketing strategies accordingly. This helps in optimizing conversion rates and targeting specific customer segments.
  • Sustainability: By incorporating a QR code on a custom labeled bottle of water, businesses can reduce handing out other types of printed information (flyers, sales sheets, paper coupons etc.) contributing to a more eco-friendly promotional campaign.
  • Customization: Companies can use QR codes to create unique and personalized experiences, such as linking to a video that introduces the brand story or showcasing a specific product feature. Customization helps to strengthen the brand’s identity, and a well-designed QR code can even complement the label’s logo and aesthetic.

In conclusion, QR codes are a valuable tool in the world of custom labeled bottled water, enhancing branding efforts, facilitating consumer engagement, and providing valuable marketing insights. When used strategically, they can greatly contribute to the overall success of a brand.

Creation of Custom Labeled Bottle of Water with QR Code

Skippers is using the QR code to share their digital menu.

In today’s competitive market, incorporating QR codes into custom water bottle labels can elevate your marketing strategy, making it easier for customers to access relevant product information. This section discusses the key elements to consider when creating custom-labeled water bottles, as well as the best QR code generators and practices to ensure an effective design.

QR Code Generator and Best Practices

Once your label design is complete, it’s time to create and integrate a QR code. You can use a free QR code generator, such as, to create your QR code to use on your water bottles. Customize your QR code with a short URL and a matching template to align with your label design.

To ensure the effectiveness of your QR code, follow these best practices:

  • Testing: Test your QR code on various devices (your mobile phone camera!!) before submitting to us and or approving your label proof to ensure it works properly.
  • Size: Make sure the QR code is large enough to be easily scanned but not too large as to detract from the overall label design. 0.875″ is the minimum recommended width
  • Position: Place the QR code in an easily accessible location on your label for simple scanning.
  • Purpose: Create QR codes that provide valuable information or incentives for customers to encourage them to scan your code and engage with your brand. Popular choices are Coupons, Promo Codes, Linktrees, Menu’s, or directing the customer to additional info at your website.

By following these guidelines, you can successfully create custom-labeled water bottles with QR codes that effectively promote your business, providing an innovative marketing tool to assist customers in their purchasing decisions.

Engagement Strategy for QR Codes

Storytelling through QR Code

QR codes have emerged as an effective tool for storytelling in marketing. Companies can use QR codes to share engaging stories about their brands, products, or campaigns with customers. By using QR codes in promotional materials, businesses can redirect users to their website or social media platforms, where they can access more information, making it easier to convey a story.

When designing a custom labeled bottle of water, incorporating a QR code can help share a narrative about the company, product, or even a cause. For example, a QR code can direct users to a short video, blog post, or other content that showcases the company’s values, initiatives, or product benefits. The key is to create compelling and impactful content that will resonate with the target audience and encourage them to learn more about the brand.

Consumer Goods Packaging and Event Management

Adding a QR code to custom labeling of a bottle of water can increase engagement with consumers at events or in retail settings. Companies can use QR codes in several ways to maximize its impact:

  • Event Management: QR codes on water bottles can facilitate event registration or check-ins by directing users to an event’s landing page. Additionally, they can contain location-specific information, making them an essential tool for event organizers to provide onsite attendees with updates and notifications.
  • Product Information: Providing detailed product information through a QR code on the bottle label entices the consumer to explore more about the brand’s offerings. A QR code might link to the product’s webpage, reviews, testimonials, or even recommendations for complementary products.
  • Social Media Integration: QR codes encourage users to follow your company’s social media accounts for updates, promotions, and future events. This strategy not only enables consumers to engage with the brand further but also helps build long-lasting relationships.
  • Email Sign-up: By scanning a QR code, users can quickly join the company’s mailing list for newsletters, promotions, and other marketing materials. This allows for further consumer nurturing through email marketing campaigns.
  • Coupon QR Code: Brands can incorporate QR codes within the design of the custom label, linking to exclusive discounts for beverages or products. This tactic drives sales and fosters consumer loyalty.

Remember to test and analyze the performance of your QR codes over time to ensure their effectiveness. Adjusting placement, content, or target frames can optimize the overall engagement and success of the QR code strategy.

Examples and Case Study of Successful QR Code Usage on Bottled Water

In the marketing world, QR codes have been making waves due to their ability to connect consumers with valuable information. One example of a company that successfully used QR codes on custom-labeled bottled water is Gourmet Gift Solutions, which provided high-quality curated food baskets and custom gifts. They leveraged the use of QR codes to offer exclusive deals and personalized content to customers, increasing engagement and return on investment (ROI).

QR codes can also provide value-added content such as recipes. For instance, a bottled water brand could include a QR code linking to a collection of recipes that incorporate their product as an essential ingredient. By doing so, they present customers with unique ways to use their product, enhancing the consumer experience.

Lastly, QR codes have proven to be a useful tool for organizations such as churches that use custom-labeled bottled water. By incorporating a dynamic QR code, attendees can access relevant information about church activities, service schedules, or upcoming events simply by scanning the code on the water bottle. This modern approach to communication and engagement is both efficient and effective.

In conclusion, the use of QR codes on custom-labeled bottled water has proven to be a successful marketing strategy. It enables companies to share information with customers in a simple, convenient manner, while fostering trust and engagement by promoting aspects like ingredient sourcing, recipes, and location transparency. For additional information please contact your rep at and we can guide you through the process and or answer any questions.

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Alex is a water connoisseur with 6 years of experience in the beverage industry. As a Cal State Long Beach alumni with a marketing major, she knows how to sell a product like nobody's business. When she's not busy crafting the perfect marketing campaign, you can find her enjoying the great outdoors. Just don't ask her to share her secret hiking spots - that is classified info!