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According to various data sources, consumer demand for bottled water and sanitary products continues to grow.

One in every four Americans prefers bottled water over tap water. According to a poll in 2021, more and more Americans consider bottled water safer, more convenient, and better tasting than regular tap water.

In 2020, Americans consumed 15 billion gallons of bottled water. Bottled water’s retail dollar sales increased by 4.7 percent, hitting an all-time high of $36.3 billion, according to the International Bottled Water Association.

These figures clearly indicate a significant increase in bottled water consumption and an excellent opportunity for you to promote your business. However, the question begs to be asked: Is bottled water better than tap water?

Bottled Water vs Tap Water: Safety Concerns

All drinking water in the U.S., regardless if it is tap or bottled, goes through filtration to ensure it is clean and safe for public consumption. The U.S. Food and Drug Administration (FDA) and the U.S. Environmental Protection Agency (EPA) have stringent guidelines regulating the safety of drinking water.

Sourced from municipal supplies, tap water is generally safe to drink and use at home and in various establishments. It is affordable and eco-friendly.

Bottled water, on the other hand, may come from the same municipal supplies of tap water or springs, water reserves, and even the ocean. The water goes through different processes to ensure it meets the standards set by the FDA. These processes affect its mineral content and taste so that bottled spring water tastes different from bottled purified water.

Some people have raised their concerns regarding the presence of microplastics in bottled water. Microplastics pose a threat to the environment and humans. However, many people are more alarmed about the safety of tap water, especially in areas prone to industrial pollutants and agricultural runoff. Additionally, old and faulty plumbing may cause tap water contamination.

Dirty Water Pipes in Flint Michigan | NBC News

Bottled Water vs. Tap Water: Convenience

Although bottled water can be costly, many people are willing to pay the price for convenience. 

Tap water is easily accessible at home, but it is not convenient to pack during travels and emergencies. Some refill reusable water containers with tap water, but under time constraints, it can be an inconvenience. 
Furthermore, when properly sealed and stored, bottled water has a shelf life of two years from the processing date.

Custom Labeled Bottled Water | Tastes Great and Promotes Your Brand

Bottled Water vs. Tap Water: Great Taste

Many people find bottled water better tasting than tap water. In another poll, 58 percent of Americans prefer bottled water because of its taste, while 31 percent cannot taste the difference between the two. 

While this may be a matter of personal preference, the sources of the water and different filtration and purification processes affect how the water tastes. Some bottled spring water may taste slightly bitter or salty because of its mineral content while purified bottled water may taste flat and bland.

The Bottom Line

The bottom line is simple: bottled water is not going away anytime soon. On the contrary, it is on an upward trend in the market despite low supplies during the pandemic. 

There will always be people who are against bottled water because of cost, health, and environmental concerns. However, as recent surveys show, more and more consumers appreciate the safety, convenience, and great taste of bottled water. 

Not sure how to start promoting your business with Bottled Water?
At Custom Water, we collaborate with business owners to help them put their best bottle forward. From label design, bottling, packing, to delivery, we help businesses make a mark in the industry with custom-labeled water bottles. Get a quote now!

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Alex is a water connoisseur with 6 years of experience in the beverage industry. As a Cal State Long Beach alumni with a marketing major, she knows how to sell a product like nobody's business. When she's not busy crafting the perfect marketing campaign, you can find her enjoying the great outdoors. Just don't ask her to share her secret hiking spots - that is classified info!