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Custom Water Bottle Sizes

Talk to the experts at CustomWater.com

Discover the most popular Water Bottle Sizes, Facts and Label Info

Custom Water offers several water bottle sizes ranging from 8oz to 1 Liter. The standard size water bottle can vary based on end user need and application. For years our most popular private label water bottle was at one point the 16.9oz water bottle size then later the 8oz. In recent years this has shifted to the 12oz water bottle size as its the happy medium. Not too much, not too little. In 2017, the 12oz bottle accounted for over 65% of our custom labeled bottled water production.

The size water bottle is driven by user need to stay hydrated. The grocery stores goal is to maximize the perceived value for your buck, so more water is better. They are also frequently selling these water bottles below their actual cost in order to draw you into the grocery store (ex “Door Busters”).

The large water bottles are hard to fit into purses and oversized for the average hand. This typically results in a bunch of partially finished water bottles discarded around your property. If not reused, the aluminum and plastic waste is 100% recyclable.

In Private Label Water, the 12oz water bottle is the perfect size. Businesses will typically offer custom label water bottles to enhance their brand experience. Many groups use custom labeled bottled water to promote a new product. Their target customer in this case is participating at an event or location. Maybe they’re visiting the hotel, or pitching a product. Whether it’s a sales room or a convention, there’s a goal at hand. The smart marketer provides the customer with an experience that is second to none. Are you ready to set yourself apart​.

8oz Water Bottle

  • The 8oz bottle is 5″ tall, 2.25″ wide and 8.25″ around.
  • The 8oz label ranges in size from 1.625″ H x 7.25″ W to 2″ H x 7″ W” depending on region.
  • This is a BPA free water bottle.
  • These bottles are available with a full clear cap making your label the focus of the eye.
  • The 8oz water bottles are packed 24 bottles per case. They are available to order in quantities of 12 case increments.
  • A full pallet of 8oz bottled water is either 120 cases (2880 bottles) or 130 cases (3,120 bottles) depending on your region.
  • If cardboard boxed, 2 cases of 8oz are placed in each box.

12oz Water Bottle

  • The 12oz bottle is 5″ tall, 2.25″ wide and 8.25″ around.
  • The 8oz label ranges in size from 2″ H x 7″ W to 2.5″ H x 8.25″ W” depending on region.
  • These bottles are available with a full clear cap making your label the focus of the eye.
  • This is a BPA free bottle.
  • The 12oz water bottles are packed 24 bottles per case. They are available to order in quantities of 12 case increments.
  • A full pallet of 12oz bottled water ranges between 84 cases (2,160 bottles) or 96 cases (2,304 bottles) depending on your region.
  • If cardboard boxed, 1 cases of 12oz are placed in each box.

16.9oz Water Bottle

  • These bottles come in two styles: Ribbed and Bullet (smooth cylinder).
  • We offer both lightweight (lowest price) and heavy weight (best quality) 16.9oz bottled water
  • These are BPA free water bottles.
  • The typical 16.9oz Bullet bottle is 8″ H and 2.25″ wide.
  • 16.9oz Bottles are packed 24 bottles to a case.
  • A pallet of 16.9oz bottled water is 72 cases or 1,728 bottles.
  • Label size ranges from 2″ H x 7″ W to 4″ H x 6″ W depending on region, bottle style and options selected.
  • A case of 16.9oz bottled water weighs 30lbs.

16oz Aluminum Water Bottle

  • Our 16oz aluminum water bottle is 7.25″ tall and 2.5″ wide
  • Our 16oz Aluminum water label is 4″ H x 6″ Wide. You have the choice of either clear or solid waterproof material.
  • This has a food grade liner to protect the contents.
  • This bottle size comes 24 per case.
  • These bottles are sold in 12 case increments with a 36 case minimum order.
  • Up to 72 cases (1728 bottles) can fit on a pallet.
  • This bottle comes prefilled and is a reusable water bottle.

20oz Water Bottle

  • Our 20oz water bottles come in two styles: Ribbed and Bullet (smooth cylinder) depending on region.
  • These are heavyweight high quality BPA free water bottles.
  • 24 of the 20oz bottles are packed per case.
  • 60 cases (1440 bottles) come on a pallet.
  • Minimum order is 1 pallet

We are the Custom Bottled Water experts.

Reviews as of 2/19/24
4.7/5
Chandler H.
Chandler H.
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The team at custom water is great to work with, they turned our project quickly and we are very satisfied with the results. Do not hesitate to use them.
Brit K.
Brit K.
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I couldn't be happier with the way the product looks the process of getting the design done and delivered ahead of time. We will definitely work with Custom Water for all of our future projects. Brit Kring
Joe J.
Joe J.
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These guys are AWESOME!!!! If I could give 100 stars, I would! We've placed 3 orders with them now and we've been blown away every single time.
Samantha T.
Samantha T.
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Great and quick service! Super satisfied with my experience and the attention to detail!
Joe A.
Joe A.
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Love working with them! Always so friendly and quick turn around. Highly recommend.
Taylor C.
Taylor C.
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I was nervous about everything being correct and the color being what I requested. To say I was satisfied would be a complete understatement!!! I definitely recommend them for their professionalism and customer service. 5 stars!!!
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Custom Label Water Bottles

12oz is The Best Water Bottle Size

How Much Water In Each Water Bottle Sizes

8 oz

Water Bottle
0.237 Liter

12 oz

Water Bottle
0.355 Liter

16.9 oz

Water Bottle
0.5 Liter

23.7 oz

Water Bottle
0.70 Liter

33.8 oz

Water Bottle
1 Liter

In addition to having the option of bottle size, we offer a variety of caps colors and options. Just ask. Regardless of the bottle size you select, each bottle that leaves our factory is both BPA free and recyclable.