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When it comes to starting your bottled water business, there is no time like the present. The pandemic saw a decline in bottled water supplies as global health protocols made logistics challenging for almost all businesses, not just bottled water. 

Despite that, more and more consumers now prefer to drink bottled water instead of municipal-supplied tap water. Additionally, Americans are now choosing bottled water instead ofcarbonated drinks. These are positive signs of the upward trend in the bottled water industry.

If these are not reasons enough to jumpstart your business, here are 3 other facts about bottled water that might help you decide.

Bottled water is safe to drink.

Cleanliness and safety remain the top reasons why consumers choose bottled water over tap water. Although tap water is generally safe to drink, affordable, and eco-friendly, some incidents have made many people wary about water contamination due to leaky, rusty old pipes around the country. Many can still recall the Flint, Michigan, water crisis. 

Back in April 2014 to June 2016, thousands of Flint residents were exposed to dangerous levels of lead, and outbreaks of Legionnaire disease resulted in the death of at least 12 people and hospitalized more. On the other hand, bottled water may come from the same sources as tap water, or even from the ocean, but it goes through multiple processes of filtration and purification. It is subjected to rigorous testing by the Food and Drug Association (FDA) and the Environmental Protection Agency (EPA).

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There is more than one type of bottled water.

People think brands resort to different marketing tactics to sell bottled water. Terms such as  “artesian water,” “sparkling,” “glacier water,” and many more create confusion about the different types of bottled water

You will be glad to know that these terms are not just marketing verbiage meant to trick consumers. These are, in fact, indicative of the type of water bottled by a company. More importantly, these signify the variety of choices you can choose from for your business.

You can choose among different water types: purified, distilled, spring, mineral, and many more. Additionally, different water types taste differently, so your bottled water can have a distinct taste to set it apart from the competition.

Bottled water has health benefits.

The recommended daily water intake of 8 glasses a day may be insufficient. According to the U.S. National Academies of Sciences, Engineering, and Medicine, women need 11.5 cups (2.7 liters) of water a day while men need 15.5 cups (3.7 liters) of water a day. 

Bottled water is the perfect solution to hit the recommended daily water intake. It is convenient to carry anytime and anywhere, especially during trips and emergencies. 

Aside from keeping the body hydrated, the minerals found in bottled water, such as calcium, magnesium, sodium, and potassium, may prevent bone, muscle, and nerve deficiencies, support the immune and digestive systems, and boost skin elasticity.

How do you jumpstart your bottled water journey?

Even the best-tasting, cleanest bottled water needs an extra push to thrive in the market today.

At Custom Water, you get great marketing and branding tools. From custom labels to advanced bottling and packaging processes to fast shipping across the country, Custom Water can help you put your best bottle forward. Get a quote now!

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Alex is a water connoisseur with 6 years of experience in the beverage industry. As a Cal State Long Beach alumni with a marketing major, she knows how to sell a product like nobody's business. When she's not busy crafting the perfect marketing campaign, you can find her enjoying the great outdoors. Just don't ask her to share her secret hiking spots - that is classified info!